Samsung Unveils Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

Powered by advanced hardware, an industry-leading camera system, and intelligent AI experiences, the new Samsung Galaxy S26 series is designed to make everyday mobile tasks simpler, faster, and more seamless.

The Galaxy S26, S26+, and S26 Ultra represent Samsung’s third-generation AI smartphones, built to handle complex processes in the background so users can focus more on results rather than technical details. From managing schedules and searching information to capturing and refining content, the Galaxy S26 series reduces the steps needed to complete daily tasks.

Unified Performance, Camera, and AI Experience

The Galaxy S26 series integrates performance, photography, and AI into a single ecosystem designed for reliability, security, and privacy.

The flagship Galaxy S26 Ultra introduces the world’s first built-in Privacy Display for mobile phones. This innovation delivers pixel-level privacy protection while maintaining excellent viewing quality. The device also features a customized chipset and improved thermal management, enabling faster AI processing inside one of the thinnest Ultra models ever produced.

According to TM Roh, President and CEO of Samsung’s Device eXperience Division, AI should work naturally and reliably for everyone. The design philosophy behind the Galaxy S26 series focuses on making AI operate quietly in the background so users can concentrate on what truly matters.

Powerful Performance for Everyday Use

Engineered for all-day productivity, the Galaxy S26 lineup is built around a customized mobile processor. The Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy delivers significant performance improvements across CPU, GPU, and NPU functions.

Key performance upgrades include:

• Up to 19% faster CPU performance for quicker multitasking and workload handling
• 39% higher NPU performance to support always-on AI features
• 24% improved GPU performance for smoother visuals and gaming

To maintain stability during heavy use, Galaxy S26 Ultra features a redesigned vapor chamber cooling system that spreads heat more efficiently across a larger surface area. This helps keep performance consistent during gaming, video capture, and multitasking.

Battery efficiency is also enhanced through Super Fast Charging 3.0, allowing the device to reach approximately 75% charge in just 30 minutes.

Samsung’s proprietary technologies further improve visual quality. ProScaler 6 enhances image scaling for sharper text and clearer details, while the mobile Digital Natural Image engine delivers more natural and lifelike colors with four times greater processing precision than the previous generation.

Advanced Camera System for Creativity and Productivity

The Galaxy S26 series extends its AI intelligence into photography and video capture.

On the Galaxy S26 Ultra, wider camera apertures allow more light to enter the sensor, producing clearer low-light photos with better detail even when zooming. Enhanced Nightography video improves brightness and color vibrancy when shooting in dim environments such as indoor events or nighttime gatherings.

Video recording stability is upgraded through Super Steady technology, which includes a horizontal lock option to help maintain consistent framing during movement.

The Galaxy S26 Ultra also becomes the first Galaxy device to support APV, a professional-grade video codec designed for high-quality yet efficient compression, making it suitable for advanced content production workflows.

AI Image Signal Processing improvements extend to the front camera, helping deliver more natural skin tones and finer detail under mixed lighting conditions.

Editing tools are built directly into the camera and gallery workflow. Through the upgraded Photo Assist suite, users can describe desired edits using natural language commands. The system can transform scenes, restore missing image elements, remove unwanted stains or objects, and even adjust clothing details in photos.

Creative Studio further simplifies content creation by allowing users to generate stickers, wallpapers, and invitations starting from sketches, photos, or text prompts.

The device also supports intelligent document scanning, automatically removing distortions, creases, and distractions while organizing multiple scans into a single PDF file.

The Most Intuitive Galaxy AI Experience

Galaxy AI on the S26 series is designed to anticipate user needs and reduce manual interaction.

The Now Nudge feature provides timely suggestions to help users stay productive. For example, if someone asks for photos from a recent trip, the system can automatically suggest relevant images from the gallery. When receiving messages about meetings, the device can check calendar entries and detect potential scheduling conflicts.

The enhanced Now Brief function delivers personalized reminders, travel updates, and event notifications based on user context throughout the day.

Searching is also more powerful with Circle to Search with Google, which now supports multi-object recognition, allowing users to explore multiple elements within an image simultaneously.

The upgraded Bixby conversational assistant allows natural language interaction for device control and settings management. Users can navigate their phones or adjust configurations without needing technical commands.

The Galaxy S26 series also supports multiple AI agents, including Gemini and Perplexity, enabling automated multi-step tasks. For example, booking transportation can be completed through simple voice prompts followed by confirmation.

Privacy and Security at Every Layer

As AI becomes more integrated into daily life, Samsung places strong emphasis on protecting user data.

The Galaxy S26 Ultra introduces Privacy Display, the mobile industry’s first hardware-level privacy display technology. Unlike traditional privacy films, the integrated solution controls pixel light dispersion to limit side-angle visibility while preserving full-quality viewing when the screen is off or viewed directly.

Users can customize privacy behavior by selecting automatic activation settings for PIN entry, selected applications, or specific environments.

Additional privacy features include:

• Partial Screen Privacy for notification protection
• Maximum Privacy Protection mode for enhanced discretion
• AI-powered Call Screening that summarizes unknown caller intent
• Privacy Alerts that notify users when apps request excessive permissions such as precise location or call logs
• Private Album storage within the Gallery without requiring a separate folder or account login

The device also advances post-quantum cryptography protection across system verification and firmware security.

Knox Security and Connected Ecosystem Protection

Security is reinforced through the Samsung Knox multi-layer security platform.

The ecosystem introduces enhanced Knox Matrix protection with post-quantum cryptography-enabled encryption, expanded secure service support such as eSIM transfers, and improved device firmware monitoring.

Key security technologies include:

• Auto Blocker
• Theft Protection
• Private Sharing
• Secure Wi-Fi
• Hardware-isolated Knox Vault storage
• Encrypted Protection for application data

The Galaxy S26 series will receive seven years of security updates to help maintain long-term protection.

Extended Experience Through Galaxy Ecosystem

The Galaxy experience continues beyond the phone through the new Galaxy Buds4 series, which enables hands-free interaction and immersive audio.

When paired with Galaxy S26, users can:

• Activate AI agents using voice commands
• Manage calls through Head Gesture controls on Buds4 Pro
• Stay connected while performing other activities

Availability and Promotions

Pre-orders for Galaxy S26 Ultra, S26+, and S26 begin on February 26.

The series features a unified design across models, available in Cobalt Violet, White, Black, and Sky Blue, with exclusive Pink Gold and Silver Shadow colors on Samsung’s official website.

Launch promotions include:

• Double storage upgrade worth up to ₱14,000
• Up to 18% savings plus 0% installment up to 36 months via selected banks
• Up to 14% off plus 0% installment up to 24 months at participating stores
• Online savings of up to 18% through major e-commerce partners

For flexible payment options, Samsung Finance+ offers up to ₱15,000 discount with zero processing fee and installment plans. Home Credit options include 36-month payment terms with low interest rates.

Customers can also enjoy Samsung Care+, which offers 25% off on two-year unlimited repair coverage for accidental and liquid damage.

Model	S26 Ultra	S26+	S26
	SRP
1TB	PHP 121,990
512GB	PHP 100,990	PHP 88,990	PHP 72,990
256GB	PHP 86,990	PHP 74,990	PHP 58,990

Galaxy Buds4 series

Buds4 Pro	Buds4
PHP 14,990	PHP 11,490