Pru Life UK Opens PRUHouse Cebu, Strengthens Support for Agency Force and Customers in the Visayas

Pru Life UK officially opened PRUHouse Cebu, marking a key step in strengthening its presence and support for its growing agency force and customer base in the region.

The launch was celebrated with a vibrant Chinese New Year ceremony, reflecting themes of renewal and prosperity. The opening program featured the traditional dotting of the lion’s eyes and a dragon dance performance. Both symbolize hopes for growth, good fortune, and continued success for the new facility.

“The launch of PRUHouse Cebu underscores our commitment to empowering our agency force by providing a space that supports learning, collaboration, and connection,” said Jennifer May Santos, Vice President and National Sales Director of Pru Life UK.

“By strengthening our physical presence in Cebu City, we are making it easier for our agents to engage with one another, continuously develop their skills, and deliver quality financial guidance to our customers.”

Hub for learning, collaboration, and development

Strategically located in Cebu City’s central business district, PRUHouse Cebu spans about 12,130 square feet. It showcases a local design theme inspired by Cebuano icons and landmarks.

The facility can accommodate around 1,000 members of Pru Life UK’s agency workforce. It is designed as a shared space where financial advisors can conduct meetings and attend training sessions. It can also be used to collaborate on initiatives that support the company’s mission of helping Filipinos make the most of life through financial planning and protection.

Beyond being a workspace, PRUHouse Cebu is also envisioned as a capability-building hub. The facility provides areas for training programs, team discussions, and leadership development activities. This helps strengthen the professionalism and readiness of the company’s Visayas-based agency force.

Strengthening Pru Life UK’s regional presence

The opening of PRUHouse Cebu reflects Pru Life UK’s continued expansion and confidence in the region as a key growth area. The company aims to support its agents through accessible and well-designed working and learning spaces. At the same time, it delivers financial protection solutions for customers across generations.

Present during the event were Joseph Lopez, Xenas Kintanar, Montini De Guzman, Agnes Bautista, and other senior executives. Also present were Kristine Lusanco-De Monteverde and Atty. Calvin Kohchet Chua.