ANTA Ph Officially Launches Store in Ayala Center Cebu

by The Cebuano · February 26, 2023

ANTA, one of the largest sportswear groups in the world officially launched on Saturday, February 25th, its ANTA Ayala Cebu store. Located at the ground level of the mall, the new store is ANTA’s 18th branch in the Philippines. It is also currently the brand’s largest boutique in the entire country.

Cebu Launch

Before the official launch, the brand had also met with team officials of Sacred Heart School-Ateneo de Cebu. During the meeting, the brand formalized its sponsorship of the school’s basketball team. Currently bannering high school standouts such as Jared Bahay, Raffy Celis and Mike Asoro, the Cebu Magis Eagles will be defending their championship next season in ANTA gear.

Raffy Celis of Sacred Heart School-Ateneo de Cebu’s the Cebu Magis Eagles

The team is the newest and only school outside of Metro Manila to be part of the ANTA Varsity Project. As such, the SHS-Ateneo de Cebu Magis Eagles will be outfitted in exclusive team gear. The gear will be similar to other TAVP schools such as Adamson University and University of Sto. Tomas in the UAAP and San Beda University and De La Salle-College of St. Benilde on the NCAA. Prototypes of the SHS-Ateneo de Cebu’s game uniforms will be on exhibit at the ANTA Ayala Cebu store beginning this weekend.

Exciting Treat

ANTA Ayala Cebu will also debut the much-awaited limited edition ‘12 Images of Water’ colorway of the KT8. This is the eighth installment in Klay Thompson’s signature sneaker franchise with ANTA. Another special treat for the Cebuano crowd is the limited restock of the limited edition KT8 ‘Koi’. Both unique KT8 colorways will drop today in extremely limited quantities.

To celebrate the official launch of the flagship store in the Queen City of the south, the San Beda Red Lions basketball squad will be visiting ANTA Ayala Cebu this morning. Select Cebu social media influencers and friends from the media will be experiencing the store in the afternoon. Live music will be provided by CJ the DJ from Magic 89.9.

About the Brand

ANTA is the third-largest sportswear group in the world. Brands under the conglomerate include Salomon, Arc’teryx, Wilson, and Peak Performance among others. ANTA continues to make its mark on athletes around the globe. International ambassadors of the brand include NBA Players Klay Thompson and Gordon Hayward and Olympic Skier Eileen Gu. To date, ANTA currently has 18 stores locally with two more doors opening in March in Alabang Town Center and Gateway at Araneta Center Cubao. More stores are expected to launch this year.