Pepsi Holds Successful Taste Challenge in Cebu

SM Seaside City Cebu’s main activity hall was filled to the rafters on February 22, 2019 as thousands flocked to the premier mall to witness the local staging of the Pepsi Taste Challenge. The Pepsi Taste Challenge is an activity that celebrates the Pinoys’ love for cola and hopes to identify the cola brand that they prefer.

Pepsi Taste Challenge in SM Seaside City Cebu

According to Pepsi Philippines Marketing Manager Gutzee Segura, “Filipinos have enjoyed Pepsi cola for years now, and the global success that we’ve had in various countries, as well as the overwhelming success we’ve had in Manila, makes us confident that Pepsi will be the choice of majority of the participants of the Pepsi Taste Challenge.”

The crowd at the Pepsi Taste Challenge in SM Seaside City Cebu

The exciting activation is part of Pepsi Philippines’s #SundinAngPuso campaign which aims to empower the Filipino youth of today to follow their heart in doing the things they love.

Excited Cebuanos checking out the different booths in the area

To stage the Pepsi Taste Challenge, Pepsi Cola set up different activity booths in the main activity hall of SM Seaside City Cebu which encouraged shoppers and mallgoers to take on the challenge and be heard. Their effort proved to be truly successful as people lined up to take part and be involved.

Mall-goers taking the Pepsi Taste Challenge

Present during the massive event were various social media and celebrity influencers including Pamela Swing and Ricci Rivero. The event also featured live performances from Mandaue Nights, Karencitta, and local KPOP sensation SB19 which brought the house down with their electrifying performances.

Ricci Rivero playing fun games with members of the audience
Online celebrity Pamela Swing took part in various games with her local fans
Ricci and Pamela pose for a photo with fans

Local band Mandaue Nights performed some of their most popular songs.

Cebuana Karencitta entertained the crowd with some of her hits.

Fans couldn’t contain their excitement for their favorite group SB19 which was set to perform live on stage.

Massively popular SB19 brought down the house with some of their most memorable singles. The crowd responded to their excellent vocals and sharp dance moves with deafening screams and cheers.

Check out some videos from their performance during the event:

In the end, the event yielded a positive result as 78% of those who took the Taste Challenge ended up choosing Pepsi over the other brand.

Exciting news for all fans in Mindanao! Pepsi will be staging another local Taste Challenge in SM Lanang Premiere in Davao City on March 7, 2020. Don’t miss it!

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