Shell Opens Next-Generation Community Retail Hub in Banilad

Shell, the country’s energy leader, officially opened its second next-generation community retail hub in Cebu last December 4, 2019. Just like the very first branch located along Mango Avenue, the new hub has all the important features that make it truly one of a kind. The new branch is located along Banilad Road (beside Foodland) just before the Banilad Flyover.






The Shell Next-Generation Community Retail Hub is designed to cater to people from neighboring communities. The hub serves as a place where they can come together to relax, rest, and bond over great food and drinks.

According to Shell Global Network Planning Manager Randy Del Valle, aside from the usual gas station services like fuel and convenience stores, the next generation stations of Shell will provide an enhanced retail experience. This means that aside from fueling up their cars, customers can also perform a host of other activities at the hub.

(L-R) Kim Covert- Bb. Cebu Tourism 2018; Ivan Ples- Retail Territory Manager- Cebu; Kit Bermudez- National Sales Manager; Jonathan Uy (with family)- Shell Banilad Retailer; Oying Yam- General Manager Retail Philippines; Jojo Gesmundo- Network Delivery Manager; Arvin Obmerga- Marketing Manager; Randy del Valle- Global Network Planning Manager; Rolyn Mae Tomarong- Visayas District Manager; Apriel Smith – Bb. Cebu 2017

“This is how we plan to do things moving forward. We will engage with our customers on a deeper level in order to better provide the things that they are looking for,” del Valle said.

Pilipinas Shell District Manager for the Visayas Rolyn Mae Tomarong added that the next-generation hubs of Shell were really designed with the customer in mind. She said that the hubs feature an innovative business model that allows local favorite brands to showcase their products and be recognized.

Pilipinas Shell District Manager for the Visayas Rolyn Mae Tomarong and Shell Global Network Planning Manager Randy Del Valle answer questions from the press during the press conference.

She added that the new hub has ‘green’ features that are in line with the company’s move to create a more sustainable way to do business. The hub has solar panels which will cut down energy costs by 36%. It also has a green self-irrigating plant wall and rainwater collector to help reduce dependence on freshwater. And to be more energy-efficient, the station also uses LED lighting and inverter technology for their chillers.

Anthony Lawrence ‘Oying’ Yam, Pilipinas Shell Retail General Manager welcomes guests to the new hub

“We are truly proud and excited to bring another next-generation station to our beloved Cebuano customers,” del Valle said.

Check out more scenes from the grand opening of the Shell Next-Generation Community Retail Hub in Banilad below:

To know more about Shell and its new next-generation hubs, visit their official website HERE You may also follow them on their social media accounts on Facebook, Instagram, Twitter, and Youtube.

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