Cebu Pacific Rolls Out New Logo
Cebu Pacific Air, the country’s leading airline, has finally rolled out its brand new logo. Symbolizing the airline’s “growth and evolution from a low-cost pioneer to its larger operations today,” the new logo will be used beginning June 1, 2015.
The new logo, which features shades of the Philippines’ land, sea, sky, and sun, aims to showcase the natural colors of the country to the world.
According to CEB VP for Marketing and Distribution Candice Iyog, “The new branding is not just a tribute to our roots, but also a nod to the future. As we expand to farther shores, we look forward to being an even more relevant player in the wider, global market.”
What do you think of the airline’s new logo?