JBL Launches New Products and Opens Concept Store in Cebu

Cebuano fans of leading consumer audio equipment brand JBL are ecstatic! Well, they have a very good reason to be. First, the world-famous brand has opened its very first concept store outside the capital right here in Cebu City! You read that right. JBL now has its very own store here in Cebu. Not only that, the brand has also launched new products that will surely inspire, amaze, and delight fans both old and new!

We dare say 2017 is going to be a fantastic year for JBL. And why not? They sure do know how to start the new year off right!

JBL is now in Cebu!

Last January 26, JBL officially launched their latest line of in-ear and on-ear headphones, portable speakers, and sound bars. Present during the event, which was held at Quest Hotel and Conference Center – Cebu, were members of the local media as well as bloggers and online influencers.

HARMAN’s Country Head for the Philippines Mr. Larry Secreto talking about Harman International and JBL’s new products.

Radio DJ and Blogger Angeli Bas testing JBL’s new in-ear headphones during the live product demonstration.

New Products

Let’s take a look at some of JBL’s newest products offerings. These audio devices are now available at JBL’s official concept store in Cebu as well as in all authorized dealers all over the country.


Under Armour Wireless Headphones Engineered by JBL

Bluetooth Connectivity | Twistlock Technology | Rechargeable Battery | PhP 8799

Under Armour Wireless Headphones – Product photo

Under Armour Wireless Headphones – Actual photo

JBL Reflect Response

Sweat Proof | Bluetooth Connectivity | PhP 7490

JBL Reflect Mini-BT

Highly Reflective Cable | Sweat Proof | Rechargeable Battery | Bluetooth Connectivity | PhP 4990

JBL Reflect Mini-BT Stepen Curry Signature Edition

Highly Reflective Cable | Sweat Proof | Rechargeable Battery | Bluetooth Connectivity | PhP 4990

JBL T210

Pure Bass | Built-in Microphone | PhP 999

JBL – T210 – Product Photo

JBL – T210 – Actual Photo


JBL Pulse 2

Splashproof | Bluetooth Connectivity | Passive Radiators | LED Lights | PhP 9995

JBL Clip 2

Waterproof | Bluetooth Connectivity | Clip-on Convenience | Built-in Microcphone | PhP 3099

JBL – Clip 2 – Product photo

JBL – Clip 2 – Actual photo

JBL Charge 3

Splashproof | Bluetooth Connectivity | Passive Radiators | Recharges Devices | PhP 8099

JBL Charge 3 – Product photo

JBL Charge 3 – Actual photo



Bluetooth Connectivity | Pure Bass Sound | Built In Microphone | PhP 2999


Built-in Microphone | On-Ear Headphone | PhP 3590

JBL Everest Elite 700 NC

Noise Cancelling | Bluetooth Connectivity | Carry Case | Sculpted Ear Cushions | PhP 13990

Concept Store

JBL’s first ever concept store outside Manila can be found in Cebu City. It is located at the second level near the Cyberzone, Northwing, SM City Cebu. The concept store has an experiential corner where customers can put the portable JBL speakers and headphones to the test. They can connect their own mobile devices to the JBL products and listen to their favorite tunes via Bluetooth. Drop by the JBL concept store today!

JBL Concept Store at SM City Cebu


Authorized Dealers

JBL products are exclusively sold at selected authorized dealers and partner stores. Check out the list below:

  • A. Refinery – Ayala Center Cebu
  • Asian Homes – Cebu
  • Digistore ng Bayan – Cebu
  • Game One – Cebu
  • iCenter – Crossroads
  • iCenter – Cebu IT Park
  • iStore – SM City Cebu
  • iStore – Ayala Center Cebu
  • Concept Store – SM Northwing, Cebu City
  • S&R – Cebu

JBL products at the iStore in SM City Cebu



HARMAN is a technology and integration services company that focuses on the Automotive, Mobile, Telecommunications and Enterprise markets. Harman is best known for designing and engineering connected products and solutions for consumers, automakers, and enterprises all over the world. Currently, Harman maintains major operations in the Americas, Europe, and Asia. Harman markets its products under more than twenty different brands. Some of the most popular once include JBL, Harman Kardon, Revel, Mark Levinson, AKG, Infinity, and Lexicon. To date, more than 25 million automobiles in various parts of the world today are equipped with HARMAN audio and infotainment systems.

To know more about Harman, visit their official website here. To know more about the amazing products we just featured, visit the official JBL website here.

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