GCash Pushes for Cashless Digital Tourism, Partners with Bohol LGU for “Sulong Turismo”

As part of its vision to champion countryside development through digitalization, GCash, the leading mobile wallet in the Philippines, has partnered with the Provincial Government of Bohol for Sulong Turismo. Sulong Turismo is a joint campaign that aims to revitalize Bohol’s tourism industry.






Sulong Turismo with GCash

The aim of Sulong Turismo is to help boost the tourism sector by integrating digital payment solutions into local tourism campaigns.

Local government units (LGUs) with popular tourist spots will be empowered to adopt convenient cashless payments in travel booking and accommodation, among others. By leveraging these digital tools and highlighting their benefits, the campaign hopes to enhance customer satisfaction, drive repeat visits, and invigorate the overall tourist experience.

“We are proud to be a part of the Sulong Turismo initiative. In fact, financial inclusion toward economic growth has always been the main goal of GCash. We believe that we can achieve this through partnerships with both the public and private sectors. Together, we can present opportunities to business owners as well as consumers, for a safer, secure, convenient, and profitable payment solution that can boost the domestic tourism industry,” said GCash Chief Marketing Officer, Neil Trinidad.

The campaign was officially inaugurated through a dynamic seminar and dialogue. During the event, the panel discussed the advantages of a digitalized tourism industry. In addition, they also focused on LGUs with prominent tourist destinations.

Seminar and Dialogue

During the event, the Department of Tourism (DOT) unveiled plans for infrastructure development, a dedicated tourism website, and a cutting-edge tourism app. These initiatives aim to incentivize tourism-related businesses to embrace digital payments, ultimately fostering growth and prosperity in the sector.

Tourism Secretary Christina Garcia-Frasco addressed the audience via video message during the event. Additionally, she commended the efforts of GCash in promoting a digital ecosystem to support local tourism. Other distinguished guests who attended the event included Bohol Governor Hon. Erico Aristotle C. Aumentado, DOT Chief Tourism Officer Region 7 Dr. Gelena Asis-Dimpas, BSP Regional Head of Economic Affairs Greg Baccay, Philippine Information Agency Head Rey Anthony Chiu, Panglao City Vice Mayor Noel Hormachuelos,  Tagbilaran City Mayor Jane Yap, and GCash Chief Marketing Officer, Neil Trinidad.

During the event, Ms. Gelena N. Asis-Dimpas of DOT7 also presented the concept of a tourism circuit. A tourism circuit encompasses a strategic route or itinerary that connects multiple tourist attractions within a specific region.  This structured approach promotes the region’s diverse offerings and entices tourists to spend more time discovering unique destinations.

“The active participation of local businesses, including micro, small, and medium-sized enterprises (MSMEs), market vendors, and transport groups, further exemplified the strong collaboration between the public and private sectors in propelling the region’s tourism industry. We are happy to be the first municipality to have pioneered this initiative. Furthermore, we are hoping that other municipalities would follow our lead.” said Bohol Governor Hon. Erico Aristotle C. Aumentado

By promoting the value of digital solutions in showcasing tourism sites, “Sulong Turismo” helps streamline operations, enhance accessibility, and ensure sustainability. At the same time, it is also offering a seamless and enjoyable experience for both tourists and businesses alike.

GCash

GCash (G-Xchange, Inc.) is the #1 Finance App in the Philippines. Through the GCash App, users can easily purchase prepaid airtime and pay bills at over 1,600 partner billers nationwide. Additionally, they can send and receive money anywhere in the Philippines, even to other bank accounts. With GCash, they can also purchase from over 6M partner merchants and social sellers. And most importantly, they can get access to savings, credit, loans, insurance and invest money, and more. They can do all of these at the convenience of their smartphones. GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.), the first and only duacorn in the Philippines. It is part part of the country’s leading digital solutions platform, Globe Group.

 

 





 

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13. These goals focus on safety & security, financial inclusion, diversity, equity, and inclusion. In addition, they also focus on taking urgent action to combat climate change and its impacts, respectively.

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