FujiFilm Launches New Must-Have Mirrorless Cameras in Cebu

FujiFilm, the world’s leading maker of quality photography and imaging products, kick-started 2017 on a positive note by surprising thousands of Cebuano photography enthusiasts with awesome news. Last February 4, the whole FujiFilm team came to Cebu for the launch of the brand’s new mirrorless cameras. The launch, which was held at the posh Cebu City Marriott Hotel was headed by Takuya Mayeda, Division Head of Photo and Electronic Imaging of Fujifilm Philippines. Also joining the massive throng of Cebuano camera and photography lovers who were present during the event was FujiFilm’s very own band of awe-inspiring X photographers / brand ambassadors.

Read on to know more about this event as well as FujiFilm’s new line of mirrorless cameras that will make you want to go out and take photography a little more seriously.




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FujiFilm X Photographers Rommel Bundalian, Jan Gonzales, and Niko Villegas with FujiFilm Philippines’ Takuya Mayeda.

X Photographer Rommel Bundalian entertains questions from the audience after showcasing the new X-T20 camera. Rommel traveled all over the world and used his FUJIFILM camera to take photos.

X Photographers Niko Villegas and Jan Gonzales talk about using the FujiFilm GFX 50S camera for photo shoots and studio projects. Niko and Jan are high-caliber photographers who handle projects from various international and local brands.

After their talk, the X photographers held a live photoshoot with an actual model and set-up. Using only the FujiFilm GFX 50S, the photographers showed just why many fashion photographers prefer the brand.

Raw photograph captured using the FujiFilm GFX 50S mirrorless camera.

Raw, unedited shots from the live photoshoot showcase the amazing quality of the shots captured by the FujiFilm GFX 50S camera.

Photo exhibit featuring amazing unedited shots taken using the FujiFilm cameras.


Check out the rest of the new FujiFilm camera models launched during the event:

FUJIFILM X-A10

Model X-A10
Price PhP 29,990.00
Features 16MP APS-C CMOS Sensor
175° Tilting LCD Screen
Eye Detection AF
Auto Macro Function
Long Battery Life
Wireless Image Transfer
Direct Instax SHARE Printing
FUJIFILM X Mount for FUJINON Lenses

FUJIFILM X-T20

Model X-T20
Price PhP 50,990.00 (Body only)
PhP 56,990.00 (XF 18-55 mm Kit)
PhP 67.990.00 (Graphite Silver Body only)
Features 24 MP X-Trans CMOS III Sensor / X-Processor Pro
Touchscreen Operation
AF-C Custom Setting
4K Video Recording
Advanced SR AUTO Mode
1040-k Dot Tilting LCD
ISO200-6400 (up to 51200)
Wireless Image Transfer
Remote Control
FUJIFILM X MOUNT for FUJINON Lenses

FUJIFILM X-T2

Model X-T2
Price PhP 84,990.00 (Body only)
PhP 99,990.00 (XF 18-55 mm Kit)
Features X-Trans CMOS III Sensor / X-Processor Pro
Improved AF Performance
New AF-C Custom Setting
New 4K Video Recording
New EVF  (Magnification ratio 0.77x, shutter time lag 0.005 sec, 100fps live-view
New Optional Vertical Power Booster Grip
Weather Resistant Structure
Wireless Image Transfer

FUJIFILM – X-T20

Model X-T20
Price PhP 50,990.00 (Body only)
PhP 56,990.00 (XF 18-55 mm Kit)
PhP 67.990.00 (Graphite Silver Body only)
Features 24 MP X-Trans CMOS III Sensor / X-Processor Pro
Touchscreen Operation
AF-C Custom Setting
4K Video Recording
Advanced SR AUTO Mode
1040-k Dot Tilting LCD
ISO200-6400 (up to 51200)
Wireless Image Transfer
Remote Control
FUJIFILM X MOUNT for FUJINON Lenses

FUJIFILM GFX 50S

Model GFX
Price 366,990.00
Features New 43.8mm x 32.9mm 51.4MP CMOS Sensor (Medium Format)
Xprocessor Pro
Electronic Viewfinder
Articulated LCD
ISO 100-12800 (expand up to 102,400)
Weather Resistant Body
WiFi Connectivity




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Which camera is your favorite? Let us know in the comments below!

To know more about FUJIFILM and their new line of mirrorless cameras, visit their official website HERE or their official Facebook page HERE.

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